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"TikTok allows small businesses and creators to find their people in their community," Nichols told CNBC, ahead of the bill's signing. watch nowNichols joined a number of other TikTok creators in traveling to the Capitol to oppose a potential ban. TikTok creators and influencers, living far out of the realm of politics, have a very different concern. Tony Youn, a plastic surgeon with 8.4 million TikTok followers, said finding a big audience is difficult. WATCH: Senator Markwayne Mullin talks passage of Tiktok ban
Persons: Craig Hudson, Ophelia Nichols, Nichols, Biden, TikTok didn't, Shou Zi Chew, TikTok, Markwayne Mullin, CNBC's, Mullin, they'll, Zi Chew, Sen, John Fetterman, Anna Moneymaker, livestreams, Adam Mosseri, Tony Youn, Youn Organizations: Foreign, Capitol, Washington , D.C, CNBC, Oxford, TikTok, America Survey, Lawmakers, Communist Party, Russell Senate, ByteDance, Getty, YouTube, Meta, Facebook Locations: Washington , U.S, Alabama, Washington ,, Israel, Ukraine, Taiwan, It's, American, U.S, TikTok, United States
Popular YouTube group Dude Perfect, which first rose to popularity for its basketball trick shots, has secured a significant nine-figure investment, in the range of $100 million to $300 million, from private investment firm Highmount Capital. Dude Perfect has five members – Coby Cotton, Cory Cotton, Tyler Toney, Garret Hilbert and Cody Jones. The Dude Perfect YouTube channel has over 60 million subscribers with over 17 billion views. Dude Perfect is more than just a YouTube channel. The Dude Perfect team has become adept at family-friendly entertainment, which has been key in attracting more advertisers on YouTube.
Persons: Coby Cotton, We're, we've, – Coby Cotton, Cory Cotton, Tyler Toney, Garret Hilbert, Cody Jones, it's, Jason Illian, Dude, Cotton Organizations: Highmount Capital, Texas, M University, YouTube, Social, Walmart Locations: Frisco , Texas, Smoothie
watch nowNearly half of Americans are concerned enough about TikTok being a threat to national security that they support banning the social media service or forcing a sale to a non-Chinese company, according to the latest CNBC All-America Economic Survey. The nationwide survey of 1,001 Americans revealed that 20% of participants said TikTok should be banned no matter what. Of survey participants who are also daily TikTok users, about two-thirds think the government should not prohibit the social media app. Known as "shoelover99" on the social media app, Nichols boasts more than 12.5 million followers. Differences among political linesAmong survey participants, 40% of Democrats were in favor of a ban or forced sale, while 38% were opposed.
Persons: it's, ByteDance, Shou Zi Chew, Ophelia Nichols, Nichols, TikTok didn't, Donald Trump Organizations: CNBC, America Economic Survey, Senate, U.S . Capitol, Capitol Locations: American, It's, Alabama
Jimmy Donaldson, also known as MrBeast on the internet, on Monday announced a new reality competition show in collaboration with Amazon MGM Studios, aiming to further blur the lines between YouTube and traditional television. The new series, "Beast Games," is billed as "the biggest reality competition series ever" and will feature 1,000 contestants competing for a $5 million cash prize. "It's like our normal videos, but just 20 times better," Donaldson said on the podcast. "This will probably be six plus hours of content, where my normal videos are 20 minutes long. The character building, the storytelling, will be out of this world compared to our normal videos."
Persons: Jimmy Donaldson, Donaldson, TikTok, Colin, Samir, D'Amelio Organizations: Monday, Amazon MGM Studios, YouTube, Lamborghini, Puck, Amazon Prime, Netflix, Hulu Locations: U.S
Charli D'Amelio is the second-most followed creator on TikTok, where the 19-year-old former competitive dancer and her sister Dixie have made tens of millions of dollars. But D'Amelio can't be certain how long she'll be able to serve up short viral videos to her 152 million followers. Uncertain of which way the political winds will blow, D'Amelio is looking to build her presence elsewhere. "There's new apps, there's new people, there's exciting new trends. Given the political and national security concerns surrounding TikTok, creators are focusing on other ways they can sell their brand.
Persons: Dixie, China's ByteDance, Joe Biden, Shopify, D'Amelio Organizations: CNBC Locations: New York
YouTube stars help NFL bring in more viewers, league says
  + stars: | 2024-02-09 | by ( Zach Vallese | ) www.cnbc.com   time to read: +3 min
YouTube bet big on the NFL to boost its subscriber base, and content creators have been key to that push. After YouTube committed $2 billion per year to secure the rights to NFL Sunday Ticket, YouTube TV grew from 5 million subscribers in 2022 to more than 8 million this year. Enlisting some of YouTube's top creators to promote NFL Sunday Ticket helped drive engagement among tens of millions of users, the league said. A subscription to YouTube TV costs $73 per month, with an additional annual fee of $349 for access to NFL Sunday Ticket. YouTube TV enlisted familiar YouTube stars including lifestyle creators, vloggers and sports creators to attract new audiences to the NFL.
Persons: Christian Oestlien, Sean Evans —, Ian Trombetta, Nielsen, Tom Rogers, Rogers, Sundar Pichai Organizations: YouTube, NFL, NFL Sunday, Netflix, Disney, Nielsen Locations: U.S
"MY FIRST X VIDEO MADE OVER $250,000!" In the video, Donaldson and his team venture into a variety of automobiles, including flying cars and amphibian cars. X launched its Creator Revenue Share program last year, offering creators a share of the ad revenue made from their posts. Musk welcomed his video to X with a quote post that read, "First MrBeast video posted directly on X!" While his reported revenue from his debut X video looks like a big number, it's not a lot for MrBeast.
Persons: Jimmy Donaldson, Donaldson, Jay Leno, X, Elon Musk, Tucker Carlson, Don Lemon, Tulsi Gabbard, Musk, Linda Yaccarino, wouldn't, it's Organizations: Nickelodeon, Microsoft Theater, YouTube, Twitter, Forbes, Amazon Locations: Los Angeles, Puck
The pair chose to reinvest their earnings, and lessons from their experiences, in burgeoning creators through an accelerator fund. "The right creators are good and investments," said McLaughlin, who is co-CEO of Mythical Entertainment. They both have a vision to grow their business and to lead their business," McLaughlin said. VC firm Slow Ventures has also launched a creator fund and has taken a keen interest in the business of those in the creator economy. Providing creators like Mogilko with capital gives them the ability to grow quickly at a time when they can leverage their existing social media virality.
Several told CNBC still earn higher monthly payouts on YouTube than on other platforms, including TikTok and Reels. Since the launch of YouTube Shorts' new partnership program on February 1, the results have been mixed. MrBeast's ongoing multi-million dollar investments in his YouTube videos demonstrate the platform's potential for generating strong returns, attracting influencers with significant followings. Creators' past criticism of YouTube Shorts paymentCreators had been expressing dissatisfaction with YouTube's approach to paying them for Shorts. TikTok pays its creators through its own TikTok Creator Fund, which the company has pledged to grow from $200 million to $1 billion over the next three years.
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